Our Ethos
Because sparkle should never come with a shadow and beauty should never come at someone else’s cost.
For decades, global heritage brands have built their empires on the backs of unnamed master artisans—particularly in India—whose generational skill has been commodified, underpaid, and hidden behind designer storefronts.
At Pour L’Amour, we refuse that legacy. We are a social entrepreneurship.
As I grow, so will my efforts to create more transparent, equitable relationships across our supply chain—through fair wages, visibility, and long-term collaboration. My goal is not just to make beautiful jewelry—it’s to restore honor to the craft and credit to the nameless, faceless artisans that have remain unseen for centuries.
Through the success of this platform, it is my hope that a percentage of proceeds can help support communities of India’s artisans so they can continue to pass their craft on for generations to come.
Because true luxury doesn’t exploit. It uplifts.
THE PATIALA NECKLACE : The Patiala necklace highlights a complex intersection between fashion, heritage, and identity. Originating from the princely state of Patiala in India, this ornate piece of jewelry—often characterized by multiple strung pearls, vibrant gemstones, and intricate craftsmanship—holds deep historical and cultural significance. For the royals of Patiala, the necklace was more than an accessory; it symbolized status, lineage, and regional artistry passed down through generations.
In recent years, the Patiala necklace has entered global fashion circuits, admired for its grandeur and aesthetic appeal.
The challenge lies in fostering appreciation while respecting origin. Designers and fashion enthusiasts must acknowledge the necklace’s roots, collaborate with artisans, and support communities that maintain these traditional crafts. By doing so, the Patiala necklace can transcend appropriation and instead become a symbol of cultural exchange—one that honors heritage even as it evolves within contemporary style.